... but its goal, operating plan, and marketing language live on in India!
Check out the site for
MyJet, based in Mumbai, and its upcoming "
Per Seat, On-Demand" air taxi service in the subcontinent. "Values" rendering from the site:
For background on this whole concept, see
this article and
this book. For the sad story of DayJet, which has
just now filed for Chapter 7 ("no light at the end of the tunnel") bankruptcy, see the long skein of postings
here. As for MyJet, I say: Godspeed! Attentation of success! And all other appropriate good wishes.
Read the complete post at http://jamesfallows.theatlantic.com/archives/2008/11/dayjet_may_have_struggled_in_a.php
Posted
24 Nov 2008 5:14
by
James Fallows